The Service-dominant Logic of Marketing
Robert F. Lusch
₹19,405
The Service-Dominant Logic of Marketing
Dialog, Debate, and Directions
by Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton
M E Sharpe Inc · 2006 · Paperback
₹4,651
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About this book
Published by M E Sharpe Inc in 2006, The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions by Robert F. Lusch, Stephen L.
Its main subjects are Marketing, Customer services, Sales & marketing and Business & Economics.
Book details
- ISBN-13
- 9780765614919
- ISBN-10
- 076561491X
- Authors
- Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton
- Publisher
- M E Sharpe Inc
- Published
- 2006
- Edition
- 1
- Binding
- Paperback
- Language
- English
- Condition
- New
- Subject
- Marketing & Sales
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