
Robin Hood Marketing
Katya Andresen
₹2,956

Turning the Retail Brand Threat into Your Biggest Opportunity
by Keith Lincoln, Lars Thomassen
Kogan Page · 2007 · Hardcover
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Published by Kogan Page in 2007, Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity by Keith Lincoln & Lars Thomassen runs to 320 pages in hardcover.
The book deals with Branding (Marketing), Brand name products, Management and Retail trade.