Beyond Branding

Name: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the
Brand: Kogan Page Ltd
SKU: 9780749443993
Price: 1902.00 INR
Availability: InStock

How the New Values of Transparency and Integrity Are Changing the

by Nicholas Ind

Kogan Page Ltd · 2005 · Paperback

₹1,902

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About this book

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the is written by Nicholas Ind. This paperback edition from Kogan Page Ltd (2005) has 236 pages. The original work dates from 2004.

Its main subjects are Brand name products, Product management, Brand choice and Business names.