The Service-Dominant Logic of Marketing
Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton
₹4,651
The Service-dominant Logic of Marketing
Dialog, Debate, and Directions
M E Sharpe Inc · 2006 · Hardcover
₹19,405
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About this book
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions is written by Robert F. Lusch.
The book deals with Marketing, Philosophy, Relationship marketing and Customer services.
Book details
- ISBN-13
- 9780765614902
- ISBN-10
- 0765614901
- Author
- Robert F. Lusch
- Publisher
- M E Sharpe Inc
- Published
- 2006
- Edition
- Illustrated
- Binding
- Hardcover
- Language
- English
- Condition
- New
- Subject
- Customer Service & Experience
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