
Relationship Marketing
Martin Christopher, Adrian Payne, Moira Clark, Helen Peck
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The 5 Principles of Disney Service and Relationship Excellence
by Brian T. Church, Bruce Loeffler
John Wiley & Sons Inc · 2015
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The Experience: The 5 Principles of Disney Service and Relationship Excellence is written by Brian T. Church & Bruce Loeffler. This edition from John Wiley & Sons Inc (2015) has 294 pages.
Topics covered include Walt disney company, Customer services, Customer relations and Consumer satisfaction.