Logistics and Supply Chain Management
Martin Christopher
₹4,163
Relationship Marketing
Winning and Keeping Customers
by Martin Christopher, Adrian Payne, Moira Clark, Helen Peck
Butterworth-Heinemann Ltd · 1998 · Paperback
₹2,952
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About this book
Published by Butterworth-Heinemann Ltd in 1998, Relationship Marketing: Winning and Keeping Customers by Martin Christopher, Adrian Payne & others runs to 320 pages in paperback.
Topics covered include Customer relations, Relationship marketing, Consumer satisfaction and Customer services.
Book details
- ISBN-13
- 9780750640176
- ISBN-10
- 0750640170
- Authors
- Martin Christopher, Adrian Payne, Moira Clark, Helen Peck
- Publisher
- Butterworth-Heinemann Ltd
- Published
- 1998
- Edition
- New
- Binding
- Paperback
- Pages
- 320
- Language
- English
- Condition
- New
- Subject
- Customer services
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