
Selling in the New World of Business
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The Making of Addictive Stories
by Paul Nero, Neeta Patel
Financial Times/ Prentice Hall · 2002 · Paperback
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Creative Business: The Making of Addictive Stories by Paul Nero & Neeta Patel is a 176-page paperback edition published by Financial Times/ Prentice Hall in 2002.
Its main subjects are Relationship marketing, Brand loyalty, Industrial marketing and Brand name products.