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Cover of Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

The Cognitive Work of Images

by Y. Wang, R. Li-Hua

Palgrave Macmillan · 2006 · Hardcover

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About this book

Published by Palgrave Macmillan in 2006, Marketing Competences and Strategic Flexibility in China: The Cognitive Work of Images by Y. Wang & R.

The book deals with Commerce, Corporate culture, Industrial management and Sales & marketing. Places discussed include China.

Book details

ISBN-13
9780230013506
ISBN-10
0230013503
Authors
Y. Wang, R. Li-Hua
Publisher
Palgrave Macmillan
Published
2006
Edition
2007 ed.
Binding
Hardcover
Pages
261
Language
English
Condition
New
Subject
Marketing & Sales

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