Organizational Identity
Mary Jo Hatch, Majken Schultz
₹5,113
Taking Brand Initiative
How Companies Can Align Strategy
by Mary Jo Hatch, Majken Schultz
Jossey-Bass Inc Pub · 2008 · Hardcover
₹3,473
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About this book
Taking Brand Initiative: How Companies Can Align Strategy is written by Mary Jo Hatch & Majken Schultz.
Its main subjects are Corporate image, Corporate culture, Branding (Marketing) and Organizational change.
Book details
- ISBN-13
- 9780787998301
- ISBN-10
- 0787998303
- Authors
- Mary Jo Hatch, Majken Schultz
- Publisher
- Jossey-Bass Inc Pub
- Published
- 2008
- Edition
- 1
- Binding
- Hardcover
- Pages
- 266
- Language
- English
- Condition
- New
- Subject
- Marketing & Sales
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