Marketing Roi
James Lenskold
₹4,922
Multicultural Marketing
Selling to a Diverse America
Amacom · 1996 · Paperback
₹4,001
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About this book
Published by Amacom in 1996, Multicultural Marketing: Selling to a Diverse America by Marlene L. Rossman runs to 176 pages in paperback.
The book deals with Market segmentation, Minority consumers, Sales & marketing and Usa. Places discussed include United States.
Book details
- ISBN-13
- 9780814479216
- ISBN-10
- 0814479219
- Author
- Marlene L. Rossman
- Publisher
- Amacom
- Published
- 1996
- Edition
- Amacom Pbk ed.
- Binding
- Paperback
- Pages
- 176
- Language
- English
- Condition
- New
- Subject
- Sales & marketing
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