Marketing Roi

Name: Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability
Brand: McGraw-Hill Companies
SKU: 9780071413633
Price: 4922.00 INR
Availability: InStock

The Path to Campaign, Customer, and Corporate Profitability

by James Lenskold

McGraw-Hill Companies · 2003 · Hardcover

₹4,922

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About this book

Published by McGraw-Hill Companies in 2003, Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability by James Lenskold runs to 256 pages in hardcover.

Topics covered include Profit, Rate of return, Evaluation and Capital investments.