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Dave Chaffey
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The Radical New Approach to Transforming the Business the Brand and
by Paul R. Gamble, Alan Tapp, Anthony Marsella, Merlin Stone
Kogan Page · 2005 · Hardcover
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Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and by Paul R. Gamble, Alan Tapp & others is a 320-page hardcover edition published by Kogan Page in 2005.
Topics covered include Product management, Marketing, Management and Sales & marketing.