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Malcolm McDonald
₹5,131
Key Marketing Concepts
by Malcolm McDonald, Mike Meldrum
Palgrave Macmillan · 1995 · Paperback
₹3,098
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About this book
Key Marketing Concepts by Malcolm McDonald & Mike Meldrum is a 320-page paperback edition published by Palgrave Macmillan in 1995.
The book deals with Marketing, Selling, Sales & marketing and For GNVQ (General National Vocational Qualification).
Book details
- ISBN-13
- 9780333645635
- ISBN-10
- 0333645634
- Authors
- Malcolm McDonald, Mike Meldrum
- Publisher
- Palgrave Macmillan
- Published
- 1995
- Binding
- Paperback
- Pages
- 320
- Language
- English
- Condition
- New
- Subject
- Sales & marketing
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