Key Marketing Concepts
Malcolm McDonald, Mike Meldrum
₹3,098
Key Account Management
The Definitive Guide
by Malcolm McDonald, Diana Woodburn
Butterworth-Heinemann Ltd · 2006
₹4,831
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About this book
Key Account Management: The Definitive Guide by Malcolm McDonald & Diana Woodburn is a 416-page book published by Butterworth-Heinemann Ltd in 2006. The work was first published in 1998.
Its main subjects are Key accounts, Marketing and Selling.
Subjects
Book details
- ISBN-13
- 9780750662468
- ISBN-10
- 0750662468
- Authors
- Malcolm McDonald, Diana Woodburn
- Publisher
- Butterworth-Heinemann Ltd
- Published
- 2006
- First published
- 1998
- Edition
- 2
- Pages
- 416
- Language
- English
- Condition
- New
- Subject
- Selling
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