Creating Powerful Brands
Malcolm McDonald, Leslie De Chernatony
₹1,472
Marketing Plans for Service Businesses
A Complete Guide
by Malcolm McDonald, Adrian Payne
Butterworth-Heinemann · 2005
₹4,331
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About this book
Marketing Plans for Service Businesses: A Complete Guide is written by Malcolm McDonald & Adrian Payne. This edition is published by Butterworth-Heinemann (2005).
Topics covered include Marketing, Planning and Service industries.
Book details
- ISBN-13
- 9780750667463
- ISBN-10
- 075066746X
- Authors
- Malcolm McDonald, Adrian Payne
- Publisher
- Butterworth-Heinemann
- Published
- 2005
- Edition
- 2
- Language
- English
- Condition
- New
- Subject
- Services Sector
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