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Malcolm McDonald
₹5,131
Creating Powerful Brands
by Malcolm McDonald, Leslie De Chernatony
Butterworth-Heinemann Ltd · 2003
₹1,472
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About this book
Published by Butterworth-Heinemann Ltd in 2003, Creating Powerful Brands by Malcolm McDonald & Leslie De Chernatony runs to 496 pages. The work was first published in 1998.
Its main subjects are Brand name products, Marketing, Planning and Branding (Marketing).
Book details
- ISBN-13
- 9780750659802
- ISBN-10
- 0750659807
- Authors
- Malcolm McDonald, Leslie De Chernatony
- Publisher
- Butterworth-Heinemann Ltd
- Published
- 2003
- First published
- 1998
- Edition
- 3
- Pages
- 496
- Language
- English
- Condition
- New
- Subject
- Product management
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