Creating Powerful Brands
Malcolm McDonald, Leslie De Chernatony
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Marketing Value Metrics
A New Metrics Model to Measure Marketing Effectiveness
by Malcolm McDonald, Peter Mouncey, Stan Maklan
Kogan Page Ltd · 2014
₹2,780
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About this book
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness is written by Malcolm McDonald, Peter Mouncey & others. This edition from Kogan Page Ltd (2014) has 317 pages.
The book deals with Marketing, Management and Cost effectiveness.
Book details
- ISBN-13
- 9780749468972
- ISBN-10
- 0749468971
- Authors
- Malcolm McDonald, Peter Mouncey, Stan Maklan
- Publisher
- Kogan Page Ltd
- Published
- 2014
- Edition
- 2
- Pages
- 317
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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