Marketing Value Metrics
Malcolm McDonald, Peter Mouncey, Stan Maklan
₹2,780
New Marketing
Transforming the Corporate Future
by Malcolm McDonald, Hugh Wilson
Butterworth-Heinemann Ltd · 2002
₹2,639
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About this book
New Marketing: Transforming the Corporate Future by Malcolm McDonald & Hugh Wilson is a 230-page book published by Butterworth-Heinemann Ltd in 2002.
Its main subjects are Internet marketing, Marketing and Electronic commerce.
Book details
- ISBN-13
- 9780750653879
- ISBN-10
- 0750653876
- Authors
- Malcolm McDonald, Hugh Wilson
- Publisher
- Butterworth-Heinemann Ltd
- Published
- 2002
- Pages
- 230
- Language
- English
- Condition
- New
- Subject
- Internet marketing
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