Taking Brand Initiative

Name: Taking Brand Initiative: How Companies Can Align Strategy
Brand: Wiley & Sons, Incorporated, John
SKU: 9780470245361
Price: 3123.00 INR
Availability: InStock

How Companies Can Align Strategy

by Mary Jo Hatch, Majken Schultz

Wiley & Sons, Incorporated, John · 2008

₹3,123

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About this book

Published by Wiley & Sons, Incorporated, John in 2008, Taking Brand Initiative: How Companies Can Align Strategy by Mary Jo Hatch & Majken Schultz runs to 288 pages.

The book deals with Corporate image, Corporate culture, Branding (Marketing) and Organizational change.