Consumer Voice
S. Umit Kucuk
₹4,697
Brand Hate
Navigating Consumer Negativity in the Digital World
Springer · 2016
₹4,429
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About this book
Published by Springer in 2016, Brand Hate: Navigating Consumer Negativity in the Digital World by S. Umit Kucuk runs to 240 pages.
The book deals with Consumer satisfaction, Consumer behavior, Marketing and Electronic commerce.
Book details
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