Redesigning Manufacturing
M. Beverland, V. Pryce, Kenneth A. Loparo, B. Nielsen
₹3,917
Building Brand Authenticity
7 Habits of Iconic Brands
by M. Beverland
Palgrave Macmillan · 2009
₹3,312
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About this book
Published by Palgrave Macmillan in 2009, Building Brand Authenticity: 7 Habits of Iconic Brands by M. Beverland runs to 219 pages.
Topics covered include Brand name products, Branding (Marketing) and Marketing.
Book details
- ISBN-13
- 9780230580312
- ISBN-10
- 0230580319
- Author
- M. Beverland
- Publisher
- Palgrave Macmillan
- Published
- 2009
- Edition
- 2009 ed.
- Pages
- 219
- Language
- English
- Condition
- New
- Subject
- Branding
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