Building Brand Authenticity
M. Beverland
₹3,312
Building Brand Authenticity
7 Habits of Iconic Brands
by M. Beverland
Palgrave Macmillan · 2009 · Paperback
₹8,500
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About this book
Published by Palgrave Macmillan in 2009, Building Brand Authenticity: 7 Habits of Iconic Brands by M. Beverland runs to 219 pages in paperback.
Topics covered include Marketing and Brand name products.
Subjects
Book details
- ISBN-13
- 9781349368440
- ISBN-10
- 134936844X
- Author
- M. Beverland
- Publisher
- Palgrave Macmillan
- Published
- 2009
- Edition
- 1st ed. 2009
- Binding
- Paperback
- Pages
- 219
- Language
- English
- Condition
- New
- Subject
- Brand name products
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