The Global Brand
Nigel Hollis
₹1,903
Brand Premium
How Smart Brands Make More Money
by Nigel Hollis
Palgrave Macmillan · 2013
₹1,571
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About this book
Brand Premium: How Smart Brands Make More Money is written by Nigel Hollis. This edition from Palgrave Macmillan (2013) has 225 pages.
Its main subjects are Marketing and Brand name products.
Subjects
Book details
- ISBN-13
- 9781137279910
- ISBN-10
- 1137279915
- Author
- Nigel Hollis
- Publisher
- Palgrave Macmillan
- Published
- 2013
- Edition
- 2014 ed.
- Pages
- 225
- Language
- English
- Condition
- New
- Subject
- Brand name products
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