Brand Communities for Fast Moving Consumer Goods

Name: Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance
Brand: Gabler
SKU: 9783834940544
Price: 4239.00 INR
Availability: InStock

An Empirical Study of Members' Behavior and the Economic Relevance

by Sandra Meister

Gabler · 2012

₹4,239

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About this book

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance is written by Sandra Meister. This edition is published by Gabler (2012).

The book deals with Consumer behavior, Marketing and Brand name products.