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Cover of The Soul of the Corporation

The Soul of the Corporation

How to Manage the Identity of Your Company

by John R. Kimberly, Hamid Bouchikhi

Financial Times/ Prentice Hall · 2007 · Hardcover

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About this book

The Soul of the Corporation: How to Manage the Identity of Your Company by John R.

Topics covered include Brand name products, Business names, Corporate culture and Corporate image.

Book details

ISBN-13
9780131857261
ISBN-10
0131857266
Authors
John R. Kimberly, Hamid Bouchikhi
Publisher
Financial Times/ Prentice Hall
Published
2007
Edition
1
Binding
Hardcover
Language
English
Condition
New
Subject
Brands & Branding

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