Strategic Brand Management

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity: United States Edition
Brand: Pearson College Div
SKU: 9780131888593
Price: 4404.00 INR
Availability: InStock

Building, Measuring, and Managing Brand Equity: United States Edition

by Kevin Lane Keller

Pearson College Div · 2007 · Hardcover

₹4,404

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About this book

Strategic Brand Management: Building, Measuring, and Managing Brand Equity: United States Edition is written by Kevin Lane Keller.The work was first published in 1997.

Its main subjects are Brand name products, Management, Merken and Marketing.

About the author: Kevin Lane Keller (born 1956).