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Cover of Advertising Media Planning

Advertising Media Planning

A Brand Management Approach

by Kim Bartel Sheehan, Donald W. Jugenheimer, Larry D. Kelley

M E Sharpe Inc · 2015

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About this book

Advertising Media Planning: A Brand Management Approach by Kim Bartel Sheehan, Donald W.The work was first published in 2004.

The book deals with Marketing, Brand name products, Advertising media planning and Advertising.

Book details

ISBN-13
9780765640895
ISBN-10
0765640899
Authors
Kim Bartel Sheehan, Donald W. Jugenheimer, Larry D. Kelley
Publisher
M E Sharpe Inc
Published
2015
First published
2004
Edition
4
Pages
351
Language
English
Condition
New
Subject
Brands & Branding

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