Seducing the Subconscious
Robert Heath
₹2,880
The Hidden Power of Advertising
How Low Involvement Processing Influences the Way We Choose Brands
by Robert Heath
NTC Publications · 2009 · Paperback
₹3,270
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About this book
The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands is written by Robert Heath.
Topics covered include Advertising, Brand choice, Brand name products and Psychological aspects.
Book details
- ISBN-13
- 9781841160931
- ISBN-10
- 1841160938
- Author
- Robert Heath
- Publisher
- NTC Publications
- Published
- 2009
- Binding
- Paperback
- Pages
- 124
- Language
- English
- Condition
- New
- Subject
- Brands & Branding
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