What's in a Name

Name: What's in a Name: Advertising and the Concept of Brands
Brand: M E Sharpe Inc
SKU: 9780765609731
Price: 16138.00 INR
Availability: InStock

Advertising and the Concept of Brands

by John Philip Jones, Jan S. Slater

M E Sharpe Inc · 2003 · Hardcover

₹16,138

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About this book

What's in a Name: Advertising and the Concept of Brands by John Philip Jones & Jan S. Slater is a 320-page hardcover edition published by M E Sharpe Inc in 2003.

The book deals with Brand name products, Advertising, Sales & marketing management and Business & Economics.