When Ads Work
John Philip Jones
₹6,991
How Advertising Works
The Role of Research
SAGE Publications, Inc · 1998 · Hardcover
₹3,547
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About this book
Published by SAGE Publications, Inc in 1998, How Advertising Works: The Role of Research by John Philip Jones runs to 368 pages in hardcover.
Topics covered include Advertising industry, Advertising, Business & Economics and Advertising & Promotion.
Book details
- ISBN-13
- 9780761912408
- ISBN-10
- 0761912401
- Author
- John Philip Jones
- Publisher
- SAGE Publications, Inc
- Published
- 1998
- Edition
- 1
- Binding
- Hardcover
- Pages
- 368
- Language
- English
- Condition
- New
- Subject
- Advertising
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