The Brand Strategist's Guide to Desire

Name: The Brand Strategist's Guide to Desire: How to give consumers what they actually want
Brand: Palgrave Macmillan
SKU: 9781349468966
Price: 2036.00 INR
Availability: InStock

How to give consumers what they actually want

by A. Simpson

Palgrave Macmillan · 2014

₹2,036

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About this book

The Brand Strategist's Guide to Desire: How to give consumers what they actually want is written by A. Simpson. This edition is published by Palgrave Macmillan (2014).

The book deals with Brand name products and Consumer behavior.