
The Hidden Power of Advertising
Robert Heath
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The Psychology of Emotional Influence in Advertising
by Robert Heath
Blackwell Pub · 2012
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Published by Blackwell Pub in 2012, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising by Robert Heath runs to 248 pages.
Topics covered include Advertising, Psychological aspects and Psychology.
About the author: Robert Heath (born 1947).