Skip to content
Same-day shipping9% off: code GIG9
BooksBajar
Cover of Creating Brand Loyalty

Creating Brand Loyalty

The Management of Power Positioning and Really Great Advertising

by Richard D. Czerniawski, Michael W. Maloney

Amacom · 1999 · Paperback

₹2,819

Free delivery. Nothing extra to pay at checkout.

  • Delivery in 3–5 days to any serviceable pincode in India, with tracking.
  • Cash on delivery. Pay when the parcel reaches you.
  • 15-day returns.
  • Express shipping. Same-day dispatch (Monday to Saturday), delivered all over India in 3–5 days.

Offer

Use code GIG9 at checkout and pay ₹2,565 for this book (save ₹254).

9% off every book, up to ₹500 off per order.

About this book

Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising is written by Richard D. Czerniawski & Michael W. Maloney.

Topics covered include Brand name products, Brand loyalty, Advertising and Produits de marque.

Book details

ISBN-13
9780814405017
ISBN-10
0814405010
Authors
Richard D. Czerniawski, Michael W. Maloney
Publisher
Amacom
Published
1999
Edition
1 edition
Binding
Paperback
Pages
240
Language
English
Condition
New
Subject
Brands & Branding

More in Brands & Branding