Logos and No Gos
Steward, Geoff Solicitor.
₹4,583
Why It Sells
Decoding the Meanings of Brand Names
by Marcel Danesi University of Toronto
Rowman & Littlefield Publishers · 2007 · Hardcover
₹3,168
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About this book
Why It Sells: Decoding the Meanings of Brand Names by Marcel Danesi University of Toronto is a 220-page hardcover edition published by Rowman & Littlefield Publishers in 2007.
Its main subjects are Brand name products, Marketing, Consumer behavior and Advertising.
About the author: Marcel Danesi (born 1946).
Book details
- ISBN-13
- 9780742555440
- ISBN-10
- 0742555445
- Author
- Marcel Danesi University of Toronto
- Publisher
- Rowman & Littlefield Publishers
- Author dates
- Marcel Danesi (born 1946)
- Published
- 2007
- Binding
- Hardcover
- Pages
- 220
- Language
- English
- Condition
- New
- Subject
- Brand name products
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