
Why It Sells
Marcel Danesi
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How to Understand and Get the Most from Your Brand IP
by Steward, Geoff Solicitor.
John Wiley & Sons, Ltd. · 2007
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Logos and No Gos: How to Understand and Get the Most from Your Brand IP is written by Geoff Solicitor Steward. This edition from John Wiley & Sons, Ltd. (2007).
Topics covered include Intellectual property, Business and Brand name products. Places discussed include England.