Luxury Brand Management in Digital and Sustainable Times, 4Th Edition
Michel Chevalier
₹2,641
Pro Logo
Brands as a Factor of Progress
by Michel Chevalier, Gerald Mazzalovo
Palgrave Macmillan · 2003 · Hardcover
₹1,688
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About this book
Published by Palgrave Macmillan in 2003, Pro Logo: Brands as a Factor of Progress by Michel Chevalier & Gerald Mazzalovo runs to 288 pages in hardcover.
Its main subjects are Brand name products, Consumer behavior, Corporate image and Customer relations.
About the author: Michel Chevalier (born 1943).
Book details
- ISBN-13
- 9781403918253
- ISBN-10
- 1403918252
- Authors
- Michel Chevalier, Gerald Mazzalovo
- Publisher
- Palgrave Macmillan
- Author dates
- Michel Chevalier (born 1943)
- Published
- 2003
- Edition
- 2004 ed.
- Binding
- Hardcover
- Pages
- 288
- Language
- English
- Condition
- New
- Subject
- Brand name products
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