Brand New

Name: Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch
Brand: John Wiley & Sons Inc
SKU: 9780470643594
Price: 2593.00 INR
Availability: InStock

Solving the Innovation Paradox -- How Great Brands Invent and Launch

by Luisa C. Uriarte, G. Michael Maddock

John Wiley & Sons Inc · 2011

₹2,593

Free delivery. Nothing extra to pay at checkout.

Delivery in 3–7 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns. See what qualifies.

About this book

Published by John Wiley & Sons Inc in 2011, Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch by Luisa C. Uriarte & G. Michael Maddock runs to 218 pages.

Topics covered include Creative ability in business, Technological innovations, New products and Brand name products.

About the author: G. Michael Maddock (born 1965).