
Creating Brand Loyalty
Richard D. Czerniawski, Michael W. Maloney
₹2,819

zur Produktname-Linguistik im Europäischen Binnenmarkt
de Gruyter · 1997
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«Ökonymie»: zur Produktname-Linguistik im Europäischen Binnenmarkt by Christoph Platen is a 243-page book published by de Gruyter in 1997. The book is part of the Beihefte zur Zeitschrift für Romanische Philologie series.
Topics covered include Brand name products and Trademarks. Places discussed include European Union countries.