Commodity Advertising

Name: Commodity Advertising: The Economics and Measurement of Generic Programs
Brand: Lexington Books
SKU: 9780029104057
Price: 3222.00 INR
Availability: InStock

The Economics and Measurement of Generic Programs

by Ron Ward, Olan Forker

Lexington Books · 1998 · Hardcover

₹3,222

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About this book

Commodity Advertising: The Economics and Measurement of Generic Programs is written by Ron Ward & Olan Forker. This hardcover edition from Lexington Books (1998) has 294 pages.

Its main subjects are Advertising, Brand name products, Case studies and Food. Places discussed include United States.