Cover of Material Culture and Authenticity

Material Culture and Authenticity: Fake Branded Fashion in Europe

Name: Material Culture and Authenticity: Fake Branded Fashion in Europe
Brand: Bloomsbury Publishing Plc
SKU: 9781472517135
Price: 3639.00 INR
Availability: InStock

by Magdalena Craciun

Bloomsbury Publishing Plc · 2013

An anthropological study of fake branded garments in Turkey and Romania, showing how people build authentic positions through objects that are not what they claim to be. For anthropologists.

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About this book

The book starts from a question about material culture: if objects are seen by others as fakes, what does that reveal about the people who make and use them? Magdalena Crăciun examines how goods that are passed off as something they are not can still say something true about their owners.

The study is an ethnography of fake branded garments in Turkey and Romania. Its argument is that people can create authentic positions for themselves in and through fake objects. It offers an alternative to the familiar stories about famous fakers and their fakes, looking instead at everyday engagement with such goods.

Students and scholars of anthropology, material culture and cultural studies are the main readers, and the book also speaks to general readers interested in ethnography. It sits in the Materializing Culture series, and the catalogue dates it to 2014. Edition note: ISBN-13 9781472517135.