Luxury Brand Management in Digital and Sustainable Times, 4Th Edition
Michel Chevalier
₹2,641
Luxury Brand Management
A World of Privilege
by Michel Chevalier, Gerald Mazzalovo
Wiley & Sons, Incorporated, John · 2012
₹3,897
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About this book
Luxury Brand Management: A World of Privilege is written by Michel Chevalier & Gerald Mazzalovo. This edition from Wiley & Sons, Incorporated, John (2012) has 320 pages.
Topics covered include Marketing, Management, Brand name products and Branding (Marketing).
Book details
- ISBN-13
- 9781118171790
- ISBN-10
- 1118171799
- Authors
- Michel Chevalier, Gerald Mazzalovo
- Publisher
- Wiley & Sons, Incorporated, John
- Published
- 2012
- Pages
- 320
- Language
- English
- Condition
- New
- Subject
- Product management
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