Branded Entertainment

Name: Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business
Brand: Kogan Page
SKU: 9780749449407
Price: 4443.00 INR
Availability: InStock

Product Placement and Brand Strategy in the Entertainment Business

by Jean-Marc Lehu

Kogan Page · 2007 · Hardcover

₹4,443

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About this book

Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business is written by Jean-Marc Lehu. This hardcover edition from Kogan Page (2007) has 280 pages.

Topics covered include Branding (Marketing), Business, Product management and Product placement in mass media.