Creativity in Product Innovation
Jacob Goldenberg, David Mazursky
₹14,760
Creativity in Product Innovation
by Jacob Goldenberg, David Mazursky, Jacob Goldenberg
Cambridge University Press · 2002 · Paperback
₹5,039
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About this book
Creativity in Product Innovation is written by Jacob Goldenberg & David Mazursky. This paperback edition from Cambridge University Press (2002) has 238 pages.
Topics covered include Product management, Marketing, Management and Productontwikkeling.
Book details
- ISBN-13
- 9780521002493
- ISBN-10
- 0521002494
- Authors
- Jacob Goldenberg, David Mazursky, Jacob Goldenberg
- Publisher
- Cambridge University Press
- Published
- 2002
- Edition
- 1st edition
- Binding
- Paperback
- Pages
- 238
- Language
- English
- Condition
- New
- Subject
- Product management
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