Advertising Myths
CRONIN
₹19,154
Smart Products, Smarter Services
by Cronin
Cambridge University Press · 2010
₹1,559
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About this book
Smart Products, Smarter Services is written by Cronin. This edition from Cambridge University Press (2010) has 360 pages.
The book deals with Strategic planning, Consumer goods, Ecosystem management and Product management.
Book details
- ISBN-13
- 9780521147507
- ISBN-10
- 0521147506
- Author
- Cronin
- Publisher
- Cambridge University Press
- Published
- 2010
- Pages
- 360
- Language
- English
- Condition
- New
- Subject
- Product management
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