Strategic Brand Management and Development
Sotiris T. Lalaounis
₹1,358
Strategic Brand Management and Development
Creating and Marketing Successful Brands
Routledge · 2020
₹7,132
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About this book
Published by Routledge in 2020, Strategic Brand Management and Development: Creating and Marketing Successful Brands by Sotiris T.
The book deals with Commerce, Branding (Marketing), Brand name products and Management.
Book details
- ISBN-13
- 9780367338756
- ISBN-10
- 0367338750
- Author
- Sotiris T. Lalaounis
- Publisher
- Routledge
- Published
- 2020
- Edition
- 1
- Language
- English
- Condition
- New
- Subject
- Product Management & Development
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