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Cover of Strategic Brand Management and Development

Strategic Brand Management and Development

Creating and Marketing Successful Brands

by Sotiris T. Lalaounis

Routledge · 2020

₹1,358

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About this book

Published by Routledge in 2020, Strategic Brand Management and Development: Creating and Marketing Successful Brands by Sotiris T. Lalaounis is available as a new copy.

Its main subjects are Commerce, Branding (Marketing), Brand name products and Management.

Book details

ISBN-13
9780367338749
ISBN-10
0367338742
Author
Sotiris T. Lalaounis
Publisher
Routledge
Published
2020
Language
English
Condition
New
Subject
Product Management & Development