Product Policy and Management

Name: Product Policy and Management
Brand: Palgrave Macmillan
SKU: 9780333192887
Price: 3597.00 INR
Availability: InStock

by R. McTavish, Michael J. Baker

Palgrave Macmillan · 1976

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About this book

Published by Palgrave Macmillan in 1976, Product Policy and Management by R. McTavish & Michael J.It belongs to the Macmillan studies in marketing management series.

The book deals with Product management, Management and New products.