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Cover of Balanced Brand

Balanced Brand

How to Balance the Stakeholder Forces That Can Make or Break Your

by Foley, John

JOSSEY-BASS · 2006

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About this book

Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your by John Foley is a book published by JOSSEY-BASS in 2006.

Its main subjects are Brand name products, Business, Product management and Corporate image.

About the author: John Foley (born 1955).

Book details

ISBN-13
9780787983819
ISBN-10
0787983810
Authors
Foley, John
Publisher
JOSSEY-BASS
Author dates
John Foley (born 1955)
Published
2006
Language
English
Condition
New
Subject
Product management

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