
Shiny Objects Marketing
David A. LaBonte
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Mass Customization of Complex Products, Services and Software
by Charles Carson, Milan Kratochvíl
Springer-Verlag Berlin and Heidelberg GmbH & Co. K · 2005 · Hardcover
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Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. K in 2005, Growing Modular: Mass Customization of Complex Products, Services and Software by Charles Carson & Milan Kratochvíl runs to 172 pages in hardcover.
Its main subjects are Flexible manufacturing systems, Product management, Relationship marketing and Finance.