Consumer Experiences and Emotion Management
Avinash Kapoor
₹1,852
Branding and Sustainable Competitive Advantage
Building Virtual Presence
by Avinash Kapoor, Chinmaya Kulshretha
Business Science Reference · 2011
₹7,136
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About this book
The book deals with Product management, Management, Branding (Marketing) and Brand name products.
About the author: Chinmaya Kulshretha (born 1976).
Book details
- ISBN-13
- 9781613501719
- ISBN-10
- 1613501714
- Authors
- Avinash Kapoor, Chinmaya Kulshretha
- Publisher
- Business Science Reference
- Author dates
- Chinmaya Kulshretha (born 1976)
- Published
- 2011
- Edition
- 1
- Pages
- 294
- Language
- English
- Condition
- New
- Subject
- Product Management & Development
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